To get the benefits from your email marketing software you must ensure that the data the calculations are based on is as good as you can get. If you are going to invest money and other resources into a marketing campaign you will want the statistics you base your assessment of it on to be accurate.
Not only that, but if you decide that you don’t have the time or don’t want to learn how to do email marketing yourself, there are virtual assistants all over the world who are very capable of writing and sending your emails for you. And they do a great job at a reasonable price.
Start building a list I am not talking about writing down everybody that you know. I am talking about building a list of prospects that request information about your company, your products, or your expertise, and the most efficient way to do this is online. All you need to do is put good content in the market place. You could make videos about your business, you could even write articles like this one. Create something of value so prospects want to join your list.
The more a company is willing to tailor their pricing to meet your individual needs, the better. This also translates into how receptive they are going to be your needs across the board.
I have observed on my own personal blog, that the number of visitors and clients who request my services have increased 4-fold. It happened when I started focusing more on how I can deliver real value to help entrepreneurs and small businesses succeed. You can do the same by focusing your marketing efforts on prospects and current customers. For example, if you choose to use an email marketing software, you could mention your Facebook page or other Social Media platforms in the email.
Most newspapers have, at some time during a slow news period, run The Top n Viral Marketing Videos, the precise number depending on the space to fill. This free national advertising provides examples of the different kinds but be aware that there are only watch a man dressed as a gorilla playing the drums so often.
And, importantly in crafts like email marketing where relationships are important, it compliments your readers as you are suggesting you know they have a high level of knowledge.
That is, unfortunately, not the end of it. Filters are fluid, they change. You will find that some of those spam-like emails which had made it to your inbox are suddenly diverted. You will need to work out why.