If you own a rental property, you know the potential for loss you face if the space remains unoccupied. You also know that it can be difficult to find a renter, much less the right renter. Thus, you are saddled with the responsibility of advertising your rental property – putting the house, apartment or condo in front of your target audience. This can be both difficult and time consuming, but not impossible. There are several ways to market and advertise your rental property.
Sadly enough, this happens far too often; just look around any business district. In fact, some metal signs have so much rusty hardware that it is hard to read them. Rusty runoff from such rain-exposed hardware can send ugly reddish-orange streaks racing across any type of sign. And once your metal outdoor signage has been discolored with rust, good luck getting it off. It usually is therefor the duration.
Another great way to advertise your rental property is through word of mouth. Call friends, family, local Realtors and other property owners. Offer referral fees to encourage them to point people looking to rent toward your property. Referral fees can range anywhere fro $50 to $200 dollars, so set a price that you are comfortable paying.
Many people underestimate the power of a highly visible sign and old-fashioned community presence. Be sure your ‘For Rent’ sign is large, legible and visible from the road. Also, make an additional sign alerting passers by to the times and dates of upcoming open houses. While you are at the Apartment Sign Companies in Austin, go ahead and make up flyers. Include pictures of the property, and hang them in posting areas throughout the community.
The second type of sticker business would be producing or selling custom stickers to other businesses and individuals. The ideas and the distribution responsibility are not your own, you are just the manufacturer, middleman or perhaps the designer for the product. This article is not going to focus on this type of custom sticker business (perhaps in another).
Which is still a lot higher than using, say, an email marketing service. These services like Constant Contact and MailChimp cost much less. Constant Contact, for example, charges about $50 per month to send email out as many times as you’d like to 5,000 contacts (MailChimp is free for the first 2,000 contacts). But these web based email marketing services come with their own drawbacks. For example, spam filters oftentimes block emails before they’re received and even if an email does reach its intended recipient it may be quickly deleted or viewed as an intrusion. This is why using a web based service to send out printed materials is still attractive to many business owners. Even those in the technology business like me.
Make sure to represent yourself well! Moving is hard work. Package your product the best way possible to promote your business. Make sure everything is in its place and has its purpose to leave a lasting impression on your customers. Make your next trade show booth a home away from home and not just a box!